Our Story


I launched Vital Proteins™ in 2013 with one goal in mind: To help others live fuller, more vibrant lives.

The road to launching Vital Proteins™ began a few years ago, around the same time I began experiencing knee discomfort from running. I had always been an avid runner, so the setback was enough to spark my search for a product that would help provide a source of amino acids for protein synethsis. Incorporating ingestible collagen into my diet, I've found, was the answer since collagen helps to reduce joint pain associated with osteoarthritis.

That’s why we continue to deliver a wide range of collagen products to better fit every type of lifestyle – no matter how busy or active – and to provide the tools needed for a more fulfilling wellness routine.

I’m so happy you get to experience it, too, now. Welcome to the VP family!

Stay Vital,

Kurt Seidensticker, Founder


Vital Proteins™ is here to help make the most of every moment, every day. Because we know that feeling our best, looking our best and performing our best starts from within. Wellness is a journey and we’re here to support you every step of the way.